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Selling Your Home? Always Highlight These 7 Perks

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07.18.14

This post originally appeared on LearnVest. LearnVest is a program for your money. Read our storiesuse our tools and talk to a Planner about getting a financial plan designed for you.

Looking to sell your place? When dealing with prospective buyers, think beyond the obvious—what you take for granted about your home may seal the deal for them. USA Today highlighted 7 features you shouldn’t skip when marketing your property.

1. Storage Space 

Many first-time homebuyers will be comparing your house to smaller rental properties that they’ve lived in. Even what you consider standard may appear luxurious to your buyers. If you have built-in storage, a separate kitchen pantry, or extra closets, be sure to highlight these features.

2. Built-In Organization 

Your built-in bookshelves and garage storage system are attractive to buyers with clutter-free dreams.

3. Location, Location, Location 

Just because you’re familiar with your neighborhood doesn’t mean everybody is. A buyer may not know to research your zip code, and therefore may not know about the local perks, like nearby dining and shopping centers, or convenience factors, like proximity to multiple highways or major employers.

4. Senior-Friendliness 

Your home might not have obvious disability features, but many Boomers are looking for homes they can see themselves in for the long run. Few stairs (especially to the front door) and single-story homes will appeal to seniors, and separate living quarters, such as a second master suite or mother-in-law unit, will attract extended families.

5. Low-Energy Living 

Even if your house isn’t solar-powered, you should still market its energy efficient features, like tankless water heaters, newly installed insulation, and anything else that might lower your energy bills below the neighborhood norm.

6. A Green Lifestyle 

On a similar note, if you’ve set up a backyard compost system or taken the time to install a recycling center (even if it required more elbow grease than cash), don’t undervalue their appeal. Buyers will be drawn to existing environmentally friendly features, which promise a more green lifestyle without any set-up on their end.

7. Allergy-Sensitive Home Maintenance 

Hypoallergenic, chemical-free, or all-natural cleaning products and systems will count as a big plus to buyers with allergies.

More from LearnVest:

LearnVest Planning Services is a registered investment adviser and subsidiary of LearnVest, Inc. that provides financial plans for its clients. LearnVest Planning Services and any third-parties listed, discussed, identified or otherwise appearing herein are separate and unaffiliated and are not responsible for each other’s products, services or policies.

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