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Color Theory: Riot With Red

Coca-cola. Target. Heinz. The prominence of red in these universally recognized brands is not an accident – it’s color theory! Red is an emotionally intense color that stimulates people to make quick decisions, like buying a cold beverage in the checkout line. The color is also highly visible and stands out among softer blues, grays and greens. It’s often associated with strength, power, determination and passion.

Red also makes a bold statement when used in design and home décor. Use it as the main hue for rooms meant for entertaining like the dining room or living room. Remember, red is very energizing, so unless you want to lose sleep, keep it off of your bedroom walls!

Fun fact: Restaurants often paint their walls red to keep patrons socializing and eating more!

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